Marketing Management

Also available in co-op.

Gain a better understanding of consumer behaviour and decision-making, critical skills for any marketer, with Lang’s marketing management major. You will receive solid, core business skills in accounting, HR and management while exploring a wide variety of marketing specific courses like consumer psychology, market research, marketing communications, and consumer law. Prepare for diverse marketing career paths and leadership roles, while becoming a more engaged and global citizen.

Sample Careers

  • Marketing director
  • Retail buying consultant
  • Brand manager
  • Market research or public relations

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